The Zeldes Media Blog
Media strategy insight for emerging consumer brands.
Jun 25, 2026
Media Planning for Emerging DTC Brands: Where to Spend Your First $50K
Emerging consumer brands rarely have unlimited media budgets. Here's how to sequence your first $50K across paid, owned, and earned channels for maximum signal.
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Jun 18, 2026
Amazon vs. Retail: Where Emerging Consumer Brands Should Invest First
Amazon and traditional retail pull budget and attention in different directions. Here's a framework for deciding which to prioritize at each stage of growth.
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Jun 10, 2026
Why Founder-Led Brands Need an Executive-Level Media Strategy — Not Just an Agency
Traditional agency retainers weren't built for budget-conscious, founder-led brands. Here's what executive-level media advisory looks like instead.
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Jun 1, 2026
Retail Point-of-Sale Conversion: Turning Shelf Presence Into Sales
Getting on the shelf is half the battle. Here's how emerging brands convert retail distribution into actual sales velocity.
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